Adidas Micoach

We were commissioned by Adidas to redesign the global packaging for their wearable health products. We looked to rationalize the existing scheme, introducing a stripped-back approach to typography, photography and color, with a simple black and green color-coding system to reflect the product within.

Packaging Design 
Art Direction
Design Directors: George Katz & David Mashburn
Photographer: Martin Wonnacott
Agency: Mashburn Katz