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Adidas Micoach


We were commissioned by Adidas to redesign the global packaging for their wearable health products. We looked to rationalize the existing scheme, introducing a stripped-back approach to typography, photography and color, with a simple black and green color-coding system to reflect the product within.


Packaging Design 
Art Direction
Design Directors: George Katz & David Mashburn
Photographer: Martin Wonnacott

Agency: Mashburn Katz