Hum by Verizon Branding

Intuition tells you that when you launch a tech product, you talk about the tech product. But with hum by Verizon, the company’s first IoT connected car device, we took a different approach. Hum doesn’t solve car problems. It solves human problems. It tells you what your flashing check engine light actually means. It notifies you when your teenager is speeding or is driving somewhere he/she isn’t supposed to be. Hum doesn’t just turn any car into a connected car. It gives drivers peace of mind.

Packaging Design
Art Direction
Brand Guidelines
Icon Design
Brand Architecture
Design Directors: George Katz & David Mashburn
Design: Rhett Bradbury & Ethan Buller

Agency: McCann NY