Jack In The Box

We created a bold, iconic re-imaging of Jack-in-the-Box's well known "Jack" character which resulted in this visually arresting concept which stripped away the photographic elements and reduced the character to a purely graphic version of it's classic ball-shaped head. Embracing a bold, vibrant color palette complemented the brand's existing graphic identity and humorous tone of voice.

Art Direction
Brand Materials
Design: George Katz, David Mashburn & Matthew Egan
Agency: Secret Weapon
Client: Jack in the Box