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The Lab Branding


The Lab is a high end media arts production company in New York. We were asked by Hal Wolverton and Alicia Johnson to expand and reposition The Lab’s visual brand language. We created a visually rich graphic language that was adopted from the identity that Johnson + Wolverton designed.


Logo
Typography
UX Design
Brand Materials
Creative Directors: Johnson + Wolverton
Design: George Katz & David Mashburn
Agency: Mashburn Katz